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Omniture Usage Stats
(Estimated Time to Read this Post = 1 Minute) Every once in a while, I will get questions about how often people are accessing Omniture SiteCatalyst. In case this happens to you as well, I thought I’d...
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Merchandising eVars [SiteCatalyst]
After blogging about Omniture SiteCatalyst for a few years now, one of the topics I have always avoided discussing is Merchandising eVars (not to be confused with the separate Omniture Merchandising...
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Uber Success Events [SiteCatalyst]
Every now and then, I run into a unique situation with a client that requires what I call an “Über” Success Event. It isn’t possible to define this easily, so in this post, I will illustrate what it is...
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SiteCatalyst Variable Naming Tips
One of the parts of Adobe SiteCatalyst implementations that is often overlooked is the actual naming of SiteCatalyst variables in the Administration Console. In this post, I’d like to share some tips...
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SiteCatalyst Tip: Corporate Logins & Labels
As you use Adobe SiteCatalyst, you will begin creating a vast array of bookmarked reports, dashboards, calculated metrics and so on. The good news is that SiteCatalyst makes it easy for you to publicly...
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Segmenting on Key Dates [SiteCatalyst]
Recently, while working with a client, I got into an interesting discussion about doing web analysis around key dates in their marketing program. There are many cases in which milestone marketing...
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Big vs. Little Implementations [SiteCatalyst]
Over the years, I have worked on Adobe SiteCatalyst implementations for the largest of companies and the smallest of companies. In that time, I have learned that you have to have a different mindset...
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Product Cross-Sell [SiteCatalyst]
Editor’s Note: Despite the fact that Adobe is retiring the name “SiteCatalyst,” it will take me a while to adjust to that change so I will continue to refer to the product as such. If you sell products...
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